By Boxofficeindia.com
Mumbai, September 15, 2011: The Agneepath theatrical, which launched with Bodyguard, has broken records on Ormax Media’s film awareness tracking tool Cinematix, with a Buzz of 15% and Reach of 85% within one week of the theatrical launch.#
These numbers are higher than those of Don 2, which launched its theatrical with Zindagi Na Milegi Dobara and scored 8% on Buzz and 75% on Reach.
Agneepath also stands apart when compared to two other launches around the same time. Ranbir Kapoor starrer Rockstar generated a Buzz of 10% and a Reach of 57%, while The Dirty Picture scored 4% on Buzz and 41% on Reach, both in their opening weeks of the campaign.
The Cinematix track is conducted every week across India to measure the performance of the marketing campaigns of various Bollywood films.
About Ormax Media
Ormax Media is India’s first and only research and consulting firm specializing in the Media & Entertainment industry. It works with India's leading broadcasters, film producers, radio networks, print publications, media agencies, DTH service providers, etc., in the areas of qualitative research, quantitative research and consulting.
Ormax Media is also the owner of 19 proprietary research products that are being used widely across the media industry. Setup in 2008 by Vispy Doctor and Shailesh Kapoor, the company partners with 77 leading media brands today, including Red Chillies, Yash Raj Films, Fox Star Studios, Eros, Dharma, Star India, Viacom 18, Multi Screen Media, Zee Network, Times Television, Disney, Group M, Radio City and many others.Link
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